Background:
A Fortune 500 global alcohol manufacturer and distributor faced challenges in managing product information for internal and external distribution. The company needed a robust system to streamline the complexity of publishing product information to various channels, including distributors, national retailers, and e-Commerce platforms, while ensuring scalability to meet growing e-Commerce demands.

Business Need:
The primary goal was to establish a foundation for trusted product information, including digital assets, that could be leveraged globally. The business required a system that not only managed and governed product information but also supported the rapid expansion of their digital commerce initiatives.

Solution:
Delta Global was engaged to design and implement a comprehensive organizational change initiative. This included developing and executing a communication plan, establishing a data governance framework with an operating model, and coordinating a training strategy with role-based job aids for various stakeholder groups.

Implementation:
The solution involved the implementation of a PIM solution, which was rolled out as the single source of truth for product data. This platform enabled standard, compliant, and automated syndication of product content, thus improving the quality and governance of product data.